BY ANTHONY SOSNICK EASY TO USE. GOOD FOR YOUR SKIN. One of the reasons I started my own skin care brand is because I found what was out there confusing. My goal was to demystify the process and make it simple. That's why all of our bottles and tubes have an “objective” and “strategy” so it’s easy to tell what the product does, and how it works. And everything we make is allergy and dermatologist-tested, as well as paraben-free. What are parabens and why should you care? They’re preservatives used in beauty and grooming products to extend their shelf life. The jury’s still out, but there’s a lot of speculation they can cause cancer....
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You see a lot of language on skin care packaging that sounds important but you're unsure of what it means. Things like Vitamin C and Aloe are straightforward enough. But when the word “acid” figures into it, we can’t blame you for taking a pause. Products like face peels, cleansers, serums, masks and moisturizers often contain varying levels of acids. We’ve talked to guys who think using one of these will force them into hiding for a day or two to recover. Fear not, these aren’t the in-your-face Russian spy in a dark alley kind of acids. There are acids...
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