BY ANTHONY SOSNICK EASY TO USE. GOOD FOR YOUR SKIN. One of the reasons I started my own skin care brand is because I found what was out there confusing. My goal was to demystify the process and make it simple. That's why all of our bottles and tubes have an “objective” and “strategy” so it’s easy to tell what the product does, and how it works. And everything we make is allergy and dermatologist-tested, as well as paraben-free. What are parabens and why should you care? They’re preservatives used in beauty and grooming products to extend their shelf life. The jury’s still out, but there’s a lot of speculation they can cause cancer....
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