The Manual

Anthony's Journal, Grooming | August 30, 2019

Skin Session ft. Kevin Benejam

We sat down to chat with Bronx born-and-raised, Puerto Rican entrepreneur Kevin Benejam – KB – to talk about being a GQ insider, what he can’t live without, and his favorite

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Anthony's Journal, Skin Sessions, Skincare | August 2, 2019

Skin Sessions ft. Justin Barcia

What’s cooler than being a title-holding, professional supercross and motocross badass? Tell us, we’ll wait. We had the chance to chat with 27 year old Justin Barcia – the motocross

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Anthony's Journal, Press | July 5, 2019

Skin Sessions ft. Andrew Wood

LA-based, Cycle House instructor, and micro-influencer, Andrew Wood’s passion for health and wellness vibrates through him and inspires other’s every day. We sat down with him and discussed his love

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Skincare | June 1, 2019

Summer Skincare Essentials

Summer is in full swing and that means warm weather, beach days, and glowing skin. You may have gotten used to extra moisturizers all winter long, but the keys to

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Skincare | May 1, 2019

SPF Facts vs Fiction

Summer is coming! Rooftop happy hours, BBQs, beach days… summer equals fun in the sun! While we daydream about escaping work for a day at the park or the beach,

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Grooming, Shaving | April 1, 2019

6 Steps to the Perfect Shave

Shaving can feel like a  chore, but when we rush through an incomplete shaving routine the results can be dreadful and cause ingrown hairs, an uneven shave, and irritated skin.

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Grooming, How To, Skincare | March 4, 2019

On-the-Go Skincare and Grooming Routine

It is easy to implement a perfectly constructed grooming routine when time is not a constraint. For many of us who juggle jobs, hobbies, families, and social lives, it can

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Body, How To | February 4, 2019

8 Easy Ways to Keep Skin Hydrated During the Winter

Winter weather can greatly vary by location, but it often comes with dry air. Unfortunately, dry air often creates dry, cracked skin that can be difficult to manage. Read this

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Concern + Solution, Grooming, How To | January 3, 2019

The Most Important Resolutions for Your 2019 Grooming Routine

The New Year is a great time to set new goals for the upcoming year. Going to the gym and eating healthier are great lifestyle changes people often resolve to

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Anthony's Journal | December 3, 2018

The Ultimate Holiday Gift Guide for Men

Every holiday season includes the same struggle, what do I get him this year? He has enough socks and boxers, and he never has any suggestions. Or perhaps you are

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Anthony's Journal | December 2, 2018

Anthony Launches on Talkshoplive

Anthony Brands will be launching on talkshoplive with our first show this December 8th. This short article will explain more about our channel and upcoming shows on talkshoplive. What is

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Grooming, How To, Shaving | November 5, 2018

How to Conquer No-shave November

No-shave November and Movember are fun movements to raise awareness of serious issues like cancer and mental health. Movember is an annual event that involves growing a mustache in November,

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Anthony's Journal | October 1, 2018

Borrowing from the Boys: Should Women Use Men’s Skincare Products?

We borrow t-shirts, button downs and boxers from the boys, but one of the best-kept secrets is borrowing his grooming products. The market is saturated with skincare products directly marketed

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Anthony's Journal | September 5, 2018

6 Easy Ways to Contribute to Cancer Awareness Month

While fun mini holidays like National Puppy Day or National Sibling Day are making waves on social media, some of the significant ones are being neglected. September is Cancer Awareness

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interactiveimage | August 7, 2018


No Sweat Body DefenseNo Sweat Body Defense This award-winning, talc-free, cream-to-powder, chafe-preventing miracle in a tube provides a defensive barrier for your delicate areas and private parts. Anti-Perspirant & Deodorant

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Concern + Solution, How To | November 14, 2017

The 7 Best DIY Grooming Hacks for Men

It’s happened to you. You’ve just finished your morning workout and realize you left your Dopp kit at home. Fear not. We’ve got you covered with these seven DIY grooming

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Anthony Cares, Giving | October 30, 2017

3 Reasons Why You Should Pay Attention to Movember This Year

We know, we know. You’re flooded with events of the moment. From National Tequila Day (and that miserable day after) to managing your Fantasy Football League, time is precious. It’s

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Concern + Solution, High Performance | October 12, 2017

I Found the Most Surprising Skincare Solution

When I’m on TV, the football fans are watching me in high def. That means any issues I have happening on my face that day are magnified – from dark

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High Performance, How To | October 3, 2017

Are You Applying Your Grooming Products Wrong?

Congratulations. You’ve made the leap to high performance skincare, which means you take looking good seriously. But if you over-scrub your face or apply serums after your moisturizer, you’re not

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Concern + Solution, How To | September 27, 2017

Upgrade Your Fall with this 5-Step Checklist

Fall is officially here. That means shorter days and cooler temps. It’s also a reminder to make a few changes in your daily routine – and master the art of

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Giving, Grooming | September 20, 2017

3 Surprising Facts about Your Favorite Skincare Brand

BY ANTHONY SOSNICK EASY TO USE. GOOD FOR YOUR SKIN. One of the reasons I started my own skin care brand is because I found what was out there confusing.

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Concern + Solution, Grooming, High Performance, How To | September 12, 2017

What is Glycolic and Why Do I Want Acid on My Face?

You see a lot of language on skin care packaging that sounds important but you’re unsure of what it means. Things like Vitamin C and Aloe are straightforward enough. But

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Anthony's Journal, Giving | August 31, 2017

ESPN’s Anthony Becht Joins Forces with the Anthony Team

BY ANTHONY SOSNICK There’s a new player on our team, also named Anthony. You know Anthony Becht as a 12-year NFL tight end, originally drafted to the New York Jets.

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Anthony's Journal, How To | August 23, 2017

9 Things to Do Before Summer is Over

Hopefully you’ve had your best summer ever, filled with trips to the beach and burgers on the grill. But don’t let the last few weeks of the season slip by

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Concern + Solution, Skincare | August 15, 2017

3 Quick Fixes for Your Unsightly Grooming Problems

It’s easy to ignore the obvious, captain. Like that to-do list just sitting there on your desk. Gentlemen, today is the day you are called to action. The first order

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Anthony's Journal, Grooming | August 9, 2017

9 Questions for Anthony

Brian Boye, left, and Anthony Sosnick at an Anthony Skincare event circa 2007. Hi. Nice to meet you. My name is Brian Boye and I’m the executive fashion and grooming

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Anthony's Journal, How To | June 24, 2017

Face Summer Head On

It’s safe to say that you aren’t sitting around worrying about “seasonal skincare.”  But whether you’re heading to the beach this weekend or just trying to make it in to

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Shaving | December 16, 2016

Prim & Prep’s Morning Shave Routine

The Definitive Shave Routine – It Can Make All The Difference Mornings can be tough sometimes but it is also one of the most important parts of the day. What

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High Performance | November 1, 2016

Continuous Moisture Eye Cream – Why To Buy + How To Apply

Hate to break it to you but after 30, us guys have to start worrying about crow’s feet and the occasional under eye bag. WHY? The skin around your eyes

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Skincare | November 1, 2016

Glycolic Facial Cleanser – The Dual Action Cleanser + Exfoliator

What if there was a cleanser that did the job of a scrub, acne wash, and pre-shave treatment all in one? Well, we’ve got it. Anthony Glycolic Cleanser is one

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Anthony's Journal | October 28, 2016

Halloween Costumes For Bros With Beards

10 Legit Costumes For Bros With Beards When it comes to Halloween, our hard and fast rule is to use what your mama gave you – whether it’s a bald

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Giving | July 31, 2016

Charity Spotlight: From The Pink Panther To Guitar Mash

Music is in my blood. My family’s story starts at Detroit’s Pink Panther, a well known jazz club where my mother was a lounge singer. My father used to check

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