All Purpose Facial Moisturizer

4.91 out of 5
(11 customer reviews)

Our hydrating, quick-absorbing facial moisturizer nourishes skin while minimizing the appearance of fine lines, leaving skin smooth and hydrated.


• Sugarcane, Sugar Maple, Orange and Lemon Extracts (natural AHAs) – Help erase and prevent wrinkles
• Wheat Protein – Smooths and tightens
• Panthenol – Retains moisture
• Vitamins A, C and E – Provides antioxidant protection

Paraben free

Allergy + Dermatologist tested

1. Apply to cleansed skin
2. Reapply as needed

Use AM and PM

For all skin types

11 reviews for All Purpose Facial Moisturizer

  1. 5 out of 5

    (verified owner):

    I submitted a previous review about a year ago. I still stand by that review 100% now. I use this moisturizer as part of my entire skin routine every day and every evening before bed. And also, on long days when I need to refresh my face an additional 1-2 times in a 24 hour period, it works perfect, just on it’s own, right after cleansing, without doing the rest of my routine that I do in the morning and evening. I can always depend on it and I never get tired of it. It always makes me feel totally refreshed and ready for the next part of my day that life throws my way.

  2. 5 out of 5

    (verified owner):

    I have tried so many moisturizers for my sensitive skin over the years (sensitive and acne prone…..still). Anthony All Purpose Facial Moisturizer is the ONLY moisturizer that simply moisturizes. It doesn’t have anything fancy in it, it doesn’t attempt to do anything else. It seems like every other moisturizer out there has to do multiple things. The simplicity of this moisturizer is one of the reasons it works so well. Actually, I have realized this is why this entire line works so well for my skin. Anthony All Purpose Facial Moisturizer is formulated correctly, and you only need the size of a nickel. Do two quick strokes to get on both of your palms and then pat it all over your face gently, in every area- I end up going over my eyelids at some point twice a day because I close my eyes and apply it by feel. (Don’t forget your neck and ears.) It smells so good – fresh, doesn’t contradict with your cologne (if you wear any) and you can feel it working into your skin. If you use the serum and Vitamin C or Vitamin A first, it is the last layer of ‘treatment’ for your face. So, I feel it working together with everything else and gently moving everything into my pores and it truly feels like I’m feeding my skin from the outside-in. That is the best way to describe it. And, it really is a good idea to use this even if you don’t use anything else but maybe the facial wash and serum, because you NEED to moisturize twice a day, every day. Trust me, the older you get, the younger you wish you would have started doing this. Of course, it is never too late to start- and I have to tell you, I stopped using a face moisturizer that costs $80 and ONLY lasts one month. This is half as long as this tube lasted me. On top of which, the older one NEVER felt like it ‘soaked-in’. This one does, and it does it for an extremely reasonable amount of money. I’m saving $110 every two months over the only other moisturizer that has ever come close to working for me. Blows it out of the water- completely! So, do not hesitate to try this. I am consistently amazed by this entire line of products. This one is like every other product I’ve tried. It’s like it was personally formulated for me. I think you’ll feel the same, I really do. And, the moisturizing lasts all day- sun and heat, intense, bitter cold- I’ve used it in both climates and it performs the same in both climates. Perfectly. So, if you are only using a cleanser by Anthony and are hesitant to try anything else, at the very minimum get this moisturizer! You need to moisturize anyway- you will not be disappointed. I promise.

  3. 5 out of 5


    This is an excellent moisturizer. Used on its own (without any other treatments), it does a great job at hydrating the skin. It really excels in cooler/windy weather to keep your face feeling calm from exposure to the elements.

    It isn’t greasy and it gets absorbed very well by the skin.

    If you team this up with the Vitamins A & C treatments, your skin will feel firmer and look great.

  4. 5 out of 5


    Excellent product, really thoughtful formula. Fresh New skin is promoted.

  5. 5 out of 5


    Amazing smell, light-weight, best moisturizer ever!

  6. 5 out of 5


    This is a great moisturizing product to use in the morning and night. It blends nicely leaving a slightly firm, tight feeling to your face and a matte/non-shiny appearance. There’s also a very pleasant citrus scent.

  7. 5 out of 5


    My dad has somewhat sensitive dry skin and really didn’t know what he was missing until he tried this. Loaded his christmas bag with all Anthony products and enjoyed all of them. But this is his favorite. Before this moisturizer he was using basic skin cream. He is now a lifelong customer. It’s lightweight, that’s what he likes.

  8. 5 out of 5


    Hands down best moisturizer! Keeps my face looking nourished and healthy at the same time. Highly recommended.

  9. 4 out of 5


    This moisturizer soaks in right way, and has a light citrus-y smell, which is great in my opinion.

  10. 5 out of 5


    Just buy it. Trust me.

  11. 5 out of 5


    What I am using when I am not using the oil free.

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