The Manual

3 Surprising Facts about Your Favorite Skincare Brand

BY ANTHONY SOSNICK

EASY TO USE. GOOD FOR YOUR SKIN.

One of the reasons I started my own skin care brand is because I found what was out there confusing. My goal was to demystify the process and make it simple. That’s why all of our bottles and tubes have an “objective” and “strategy” so it’s easy to tell what the product does, and how it works.

And everything we make is allergy and dermatologist-tested, as well as paraben-free. What are parabens and why should you care? They’re preservatives used in beauty and grooming products to extend their shelf life. The jury’s still out, but there’s a lot of speculation they can cause cancer. Rather than wait and see we banished them entirely. That means you can feel confident what you put on your skin is safe. We even spell out the key ingredients for you, like eucalyptus extract, aloe vera, vitamin C and carrot root.

IT’S EASY TO SAVE

Whether you’re a student, in the military or new to the brand, we want to thank you for shopping with us. Sign up for our newsletter at the bottom of this page  and we’ll send you a code for 15% off your next purchase. For current or former members of the U.S. armed forces, we want to honor your service and make sure you always look great. Email us at veterans@anthony.com to receive 15% of your purchase. The same applies to college students. Feeling confident is just part of your journey to greatness and we’re there for you. Email us a copy of your valid student ID at info@anthony.com and you’ll get 15% off Anthony products. For a limited time, buy one of these products and we’ll send you a free Wake Up Call  deluxe sample. And follow us on social media @anthonyskincare for monthly specials and promotions.

IT’S EASY TO GIVE BACK

Every time you purchase one of our products, you’re potentially saving someone’s life. After witnessing many of my family members suffer from cancer, I knew I had to do something proactive.  When I launched the brand, I made the decision to give back with every purchase. A portion of the proceeds of all of our products is donated to one of several non-profit prostate cancer organizations whose mission it is to eradicate the disease forever.

The stats are sobering. Almost 12% of men will be diagnosed with prostate cancer in their lifetime. According to the National Cancer Institute, there are three million men currently living with this disease. And every one of them relies on researchers to help find a cure. But there’s good news. Everything we’re doing to support the medical and scientific community is working. For the past decade, the number of cases has dropped by about 5% every year. That’s why it’s important to keep up the momentum.

Should you be screened? Find out here. Find the nearest place to be screened here. Look for the signature blue Fight Against Prostate Cancer ribbon on all our packaging, which reminds you that you’re a part of this fight.

 

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