Who We Are

Anthony Sosnick (yes, he’s real!)—a man who was a frustrated consumer himself, recognized the lack of quality prestige grooming products for men. Although Anthony’s background was in developing entertainment venues and commercial real estate, his heart was set on turning the grooming industry around.

He embarked on a mission to create the highest quality, premium products on the market. Anthony Brands was founded in 2000, and is now a leading personal care company that develops products catering to men and women’s grooming needs.

The Founder

Truman was a haberdasher before his career, Tom Clancy was an insurance salesman… Anthony Sosnick was a real-estate developer. Some people take a while to find their niche, but when they do, they come in with a bang.

Anthony, founder of Anthony Brands, spent a decade at REDICO, a national real estate development firm. As partner and vice president, Sosnick was a key player in expanding sports and entertainment venues and commercial real estate throughout the United States. Armed with his savvy business sense, invaluable work experience, and fiery entrepreneurial spirit, Anthony boldly ventured into the personal care arena. As a grooming-conscious consumer, he searched endlessly for a full collection of men’s products in a market geared towards women. Dismayed by the lack of choices, he set out to personally deliver a head-to-toe men’s grooming line for the modern man.

In his personal time, Anthony is very involved with Facing History and Ourselves — an international educational and professional development organization whose mission is to engage students of diverse backgrounds in an examination of racism, prejudice, and antisemitism in order to promote the development of a more humane and informed citizenry.

Anthony is also an amateur musician and founding member of Guitar Mash. He’s an avid art collector with an impressive collection. The walls of his SoHo loft are adorned with major artists from the sixties to the present, including Jasper Johns, Andy Warhol, and Jeff Koons. Sosnick is a true leader and innovator in today’s grooming industry, creating and pioneering brands that set the standard for perfection for men and women.

The Mission

We care. It’s how we pay close attention to every detail in the development of our skincare products to meet your needs. They work, are simple to use, and are made with natural, good-for-you ingredients.

Anthony Brands is committed to be the best in class. We take pride in being socially conscious and responsible, giving back through donating to charities that are focused on the well being of all.

To find out more about how we serve, visit our Anthony Cares page.

The Brands

Anthony: Originally formed as Anthony Logistics For Men, Anthony is a multi-functional, multi-benefit personal care system designed with natural ingredients utilizing the latest in technology. Developed for men, borrowed by women, Anthony is comprised of a wide array of products that address specific skincare concerns from head-to-toe.

Shaveworks: Established in 2009, Shaveworks is becoming the leading personal care brand for women. The core philosophy behind these products is “Be bold and beautiful when you go bare.” This assortment promises to minimize the pain and discomfort of grooming rituals while providing the best multi-functional ingredients for use before, during and after hair removal.